BLUE PURPLE TILT (2007)
About this artwork
In her reference to everyday experiences and emotions, Holzer’s witty and provocative slogans offer a critical reflection on modern society. 'BLUE PURPLE TILT' collates messages from the artist’s career, charting her development from the early 'Truisms' and 'Survival' series, including pithy texts such as "PROTECT ME FROM WHAT I WANT", through to the anonymous declarations of the 'Inflammatory Essays' and personal musings of 'Lamentations'. Seven luminous LED signs are used to transmit her texts, emanating brightly and enveloping the viewer. The staging of her messages is central to Holzer’s practice, and serves to emphasise how language shapes our cultural environments.
- title: BLUE PURPLE TILT
- accession number: AR00082
- artist: Jenny HolzerAmerican (born 1950)
- gallery: In Storage
- object type: Installation
- subject: Video Art
- materials: 7 light emitting diode columns
- date created: 2007
- measurements: 419.00 x 13.60 x 13.60 cm each unit (installed: 381.00 x 228.60 x 127.00 cm)
- credit line: ARTIST ROOMS National Galleries of Scotland and Tate. Acquired jointly through The d'Offay Donation with assistance from the National Heritage Memorial Fund and the Art Fund 2008
- copyright: © Jenny Holzer. ARS, NY and DACS, London 2016.
The American installation and conceptual artist, Jenny Holzer, came to prominence in the late 1970s. Renowned for her dramatic and intentionally provocative use of text and language, she frequently employs modern technology as her artistic medium. She has projected her statements onto the landscape, printed t-shirts, created posters and plastered them around cities and flashed them as LED signs. In these messages, Holzer tackles issues such as the environment, class and family structures, and war. Her work deliberately subverts established traditions regarding art, such as where it should be shown, for whom, and with what intention. In 1990 she represented America at the Venice Biennale and her installation was awarded first prize.