Levi's 501 Jeans (1984)
About this artwork
Warhol is synonymous with American popular culture and the brands and products of the people. This association continued throughout his career, from his Coke bottles in the sixties to his screenprints of Levi 501 jeans of 1984. This poster reproduces one of his Levi paintings showing four panels of colour layered with a screenprint of a male figure in jeans. The skewed appearance recalls his early experimentations of stamping images in the late-1950s before he discovered the screenprinting technique. Throughout his life Warhol was fascinated by the world of fashion. He would have been thrilled to know that in 2008 Levis launched a range of ‘wearable art’ inspired by artists, including Warhol’s work .
- title: Levi's 501 Jeans
- accession number: AR00456
- artist: Andy WarholAmerican (1928 - 1987)
- gallery: In Storage
- object type: Work on paper
- date created: 1984
- measurements: 89.40 x 57.80 cm
- credit line: ARTIST ROOMS National Galleries of Scotland and Tate. Acquired jointly through The d'Offay Donation with assistance from the National Heritage Memorial Fund and the Art Fund 2008
- copyright: © The Andy Warhol Foundation for the Visual Arts / Artists Rights Society (ARS), New York / DACS, London 2016.
Andy Warhol was born 'Andrew Warhola' to Slovakian immigrant parents living in Pittsburgh in America. Warhol's subject matter was taken from popular culture, in the form of advertising, comics, magazines and packaging. He was able to produce his works quickly by transferring images onto canvas or paper through photography and screenprinting, sometimes with the help of assistants. Warhol stated that he wanted to make works that showed no trace of having been produced by hand. His interest in mass production reflected the fast-developing consumer culture he recognised in America. His New York studio, 'The Factory,' became a popular meeting place for artists, drop-outs, celebrities and bands.