La Grande Passion (About 1984)
About this artwork
In the 1980s Warhol began to accept commissions for advertising work from a range of manufacturers and businesses. Many critics noted that he had essentially gone full-circle, returning to where he had started in the 1950s as a commercial illustrator. Yet Warhol maintained that he “was always a commercial artist”. This advert is for the French passion fruit-flavoured brandy - ‘La Grande Passion’. The design incorporates a photographic screenprint of the liqueur bottle with hand-drawn lines (subsequently screenprinted). In the background there is another printed drawing of a passion fruit flower, the varying colours of which were inspired by pencils with multicoloured leads. As well as a poster and as an advert in magazines, Warhol created paintings of the subject.
- title: La Grande Passion
- accession number: AR00411
- artist: Andy WarholAmerican (1928 - 1987)
- gallery: In Storage
- object type: Work on paper
- date created: About 1984
- measurements: 98.70 x 94.00 cm (framed: 107.00 x 102.50 x 3.80 cm)
- credit line: ARTIST ROOMS National Galleries of Scotland and Tate. Acquired jointly through The d'Offay Donation with assistance from the National Heritage Memorial Fund and the Art Fund 2008
- copyright: © The Andy Warhol Foundation for the Visual Arts / Artists Rights Society (ARS), New York / DACS, London 2016.
Andy Warhol was born 'Andrew Warhola' to Slovakian immigrant parents living in Pittsburgh in America. Warhol's subject matter was taken from popular culture, in the form of advertising, comics, magazines and packaging. He was able to produce his works quickly by transferring images onto canvas or paper through photography and screenprinting, sometimes with the help of assistants. Warhol stated that he wanted to make works that showed no trace of having been produced by hand. His interest in mass production reflected the fast-developing consumer culture he recognised in America. His New York studio, 'The Factory,' became a popular meeting place for artists, drop-outs, celebrities and bands.