Absolut Vodka (1985)
About this artwork
In 1985 Warhol became the first artist commissioned to create a portrait of the Absolut Vodka bottle in what would become one of the most successful advertising campaigns of the twentieth century. Following the triumph of the ‘Absolut Warhol’ ads, the president of the company that owned Absolut, Michael Roux, encouraged Warhol to suggest other artists which could be used in the campaign. Over the years more than three hundred and fifty artists have been commissioned, including Keith Haring and Ed Ruscha - both suggested by Warhol. In 1988, alongside the famous names, Roux began selecting less well-known artists, viewing the commission as an opportunity to launch their career. Interestingly, although Warhol never usually drank alcohol, he did use Absolut as a perfume.
- title: Absolut Vodka
- accession number: AR00391
- artist: Andy WarholAmerican (1928 - 1987)
- gallery: In Storage
- object type: Work on paper
- materials: Screenprint on paper
- date created: 1985
- measurements: 114.50 x 94.10 cm (framed: 124.90 x 104.40 x 3.80 cm)
- credit line: ARTIST ROOMS National Galleries of Scotland and Tate. Acquired jointly through The d'Offay Donation with assistance from the National Heritage Memorial Fund and the Art Fund 2008
- copyright: © The Andy Warhol Foundation for the Visual Arts / Artists Rights Society (ARS), New York / DACS, London 2016.
Andy Warhol was born 'Andrew Warhola' to Slovakian immigrant parents living in Pittsburgh in America. Warhol's subject matter was taken from popular culture, in the form of advertising, comics, magazines and packaging. He was able to produce his works quickly by transferring images onto canvas or paper through photography and screenprinting, sometimes with the help of assistants. Warhol stated that he wanted to make works that showed no trace of having been produced by hand. His interest in mass production reflected the fast-developing consumer culture he recognised in America. His New York studio, 'The Factory,' became a popular meeting place for artists, drop-outs, celebrities and bands.