"The Wonderful World of Fleming Joffe" (1960)
About this artwork
Fleming-Joffe was a small leather-goods company for whom Warhol created advertisements from 1958 until 1963/4. One of the owners, Teddy Edelman, recalled: “He walked in, we loved his work, and we hired him”. Known for their intriguing use of dyed reptile skin, Warhol transformed the company’s image with captivating illustrations for each product line. He also hand-painted a canopy for one of the company’s showrooms and began a series of illustrations, based on a character called ‘Noa the Boa’, for a short film (which was unfortunately never produced) to be shown at a highly-coveted fashion-award ceremony.
- title: "The Wonderful World of Fleming Joffe"
- accession number: AR00256
- artist: Andy WarholAmerican (1928 - 1987)
- gallery: In Storage
- object type: Work on paper
- medium: Embossed paper in frame
- date created: 1960
- measurements: 48.00 x 34.00 cm
- credit line: ARTIST ROOMS National Galleries of Scotland and Tate. Acquired jointly through The d'Offay Donation with assistance from the National Heritage Memorial Fund and the Art Fund 2008
- copyright: © The Andy Warhol Foundation for the Visual Arts / Artists Rights Society (ARS), New York / DACS, London 2016.
Andy Warhol was born 'Andrew Warhola' to Slovakian immigrant parents living in Pittsburgh in America. Warhol's subject matter was taken from popular culture, in the form of advertising, comics, magazines and packaging. He was able to produce his works quickly by transferring images onto canvas or paper through photography and screenprinting, sometimes with the help of assistants. Warhol stated that he wanted to make works that showed no trace of having been produced by hand. His interest in mass production reflected the fast-developing consumer culture he recognised in America. His New York studio, 'The Factory,' became a popular meeting place for artists, drop-outs, celebrities and bands.