Ed Ruscha

CROSSOVER DREAMS (1991)

About this artwork

‘Crossover Dreams’ is a subtle work which highlights Ruscha’s interest in the film industry. The crisp white lettering is brought to the fore by the spray-painted circular patches distributed across the surface. Together they create a haze of grey, punctuated only by the black centres of the spots, reminiscent of black and white movies. The text can also be seen as a reference to the film industry and the desire by actors and actresses to make the crossover from T.V. to the big screen, where the fame and money are much more significant. The typeface that Ruscha has used here is of his own design. Created in 1981, ‘Boy Scout Utility Modern’, is a simple font which is radically different from the style he used in works such as ‘Honk’.

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  • title: CROSSOVER DREAMS
  • accession number: AR00060
  • artist: Ed RuschaAmerican (born 1937)
  • gallery: In Storage
  • object type: Work on paper
  • medium: Embossed paper in frame
  • date created: 1991
  • measurements: 51.10 x 76.50 cm (framed: 56.40 x 81.40 cm)
  • credit line: ARTIST ROOMS National Galleries of Scotland and Tate. Acquired jointly through The d'Offay Donation with assistance from the National Heritage Memorial Fund and the Art Fund 2008
  • copyright: © ED RUSCHA
This artwork is part of Artist Rooms

Ed Ruscha

Ed Ruscha

Ruscha was born in Omaha, Nebraska. He grew up in Oklahoma and studied in Los Angeles. Ruscha's work is diverse and experimental. Since childhood he has been interested in commercial art, in the form of advertising, comic books and magazines. This led to his first paintings featuring words, produced in the late 1950s. Ruscha is equally known for his books of deadpan photographs, such as 'Twenty-six Gasoline Stations' of 1963 and volumes of banal photographs of buildings. In his work Ruscha aims to challenge accepted concepts of language and meaning, often by combining unrelated words and images.